Your assisted living home's website, built free
Normally $97. Tell us your home's name and website, and we'll build your new site and have your private preview ready in about 30 minutes. Like it? Pick a plan and go live on your own domain.
Why I built Direction of Hope
Eric Shirk, founder, on your free website and the three plans.
Everything a family needs to choose your home
Built by our team around your home. No templates to fill in, no software to learn.
- A professional website with your photos, rates and story
- Tap-to-call and a tour request form sent to your email and phone
- Your Google reviews shown on your site
- Looks great on phones, tablets and computers
- Written around the care you offer: memory care, respite, private pay
- Changes? Just reply to our email
See it before you pay a thing
No credit card and no sales call to get your preview.
Tell us your home's name
A 1-minute form: your name, your home's name, address and current website.
Get your free preview
We build your site and your private preview is ready in about 30 minutes.
Go live on your domain
Love it? Pick a plan, and we put it live on your own web address.
Agency websites cost $2,000+. Yours costs nothing to build.
One empty bed costs a small home about $4,500 a month. We'd rather show you what we can do than ask you to take our word for it.
| Typical agency | Direction of Hope | |
|---|---|---|
| Upfront cost | $2,000+ | $0 |
| See it before you pay | No | Yes |
| Time to see your site | 4 to 8 weeks | About 30 minutes |
| Built for care homes | Rarely | Always |
| Long contract | Often 12 months | None |
Pick the plan that fits your beds
Start simple, or let us answer every family and fill your open beds for you.
- Your website live on your own domain, with local SEO built in
- Online tour booking and instant lead alerts
- A page for each type of care you offer (memory care, respite and more)
- Blog page with your first article written for you
- FREE Owner Toolkit: easy do-it-yourself tools for Facebook posts, Google posts, getting more reviews, review replies, blog articles, map listings, tour follow-ups and showing up in ChatGPT and Google AI
- Everything in Found, including the free Owner Toolkit
- Your own local number: AI answers calls and chats 24/7
- AI books tours and texts back families you miss
- Floor plan, virtual tour and careers pages
- Listed on Google, Bing, Apple Maps, Yelp and Foursquare, set up for you
- Google profile managed for you, with a new post every week
- Tour reminders and follow-ups sent for you
- Review requests sent at the best moments, and AI replies to every review
- 2 blog posts a month
- Facebook and Instagram posts 3 times a week
- Local SEO setup: rank scan, Google profile audit, website tune-up
- Monthly check that ChatGPT and Google AI recommend your home
- Progress report with your wins every 2 weeks, saved in your client hub
- Everything in Called
- Video tour of your home included
- A new blog post every week
- 2 Google profile posts a week
- Social media managed: Facebook and Instagram 5 times a week, plus LinkedIn
- Listed on 40+ directories
- Pitched to local "best of" lists that AI tools trust
- Google Maps rank map every 2 weeks
- Local service-area pages when needed
- Guaranteed: your Maps coverage grows 15 points in 90 days, or we keep working free until it does
No contract. Switch or cancel anytime.
Prefer to talk first? Book a call with Eric
Prepay and save: pay 6 months, get month 7 free. Pay 12 months, get 14 months.
Plans renew until you cancel. No refunds, cancel anytime. The Chosen plan guarantee applies when you stay at least 90 days.
Make families feel at home before they visit
Optional extras you can add to any plan, any time.
Video tour of your home
$297 when you start any plan. Free with the Chosen plan.
- A 75-second walkthrough made from your photos
- Professional voiceover, music and captions
- Placed on your website and ready for social media
| Under 25,000 | $300/mo |
| about $10 a day | |
| 25,000 to 100,000 | $450/mo |
| about $15 a day | |
| 100,000 to 300,000 | $750/mo |
| about $25 a day | |
| Over 300,000 | $900+/mo |
| or we narrow the area or care type | |
Google and Facebook ads, run for you
Your ad budget is paid on your own card, straight to Google and Meta. Add to any plan. Cancel anytime.
- Google ads shown to families searching for assisted living near you
- Facebook and Instagram ads that remind families who visited your site
- We set up, write and manage every ad, and show the results in your client hub
Good to know
Is the website really free?
Yes. We build your site and send you a preview at no cost and with no card. You only pay if you choose a plan to put it live on your own domain.
What happens after 14 days?
Your preview link comes down. Pick a plan any time before then and we'll put your site live on your domain.
How does the Chosen plan guarantee work?
We scan your Google Maps rankings for your main search, like “assisted living [your city],” on a 49-point map when you sign up and again at day 90. If your coverage hasn't grown at least 15 points, we keep working free, month to month, until it does. To qualify: give us Google profile access within 3 days, send your home details within 7 days, answer approvals within 48 hours, stay at least 90 days, and be in a city under 500,000 people.
Can I get more than one free build?
It's one free build per email address. Want changes to yours? Just reply to our email.
Do I need to know anything about websites?
No. Fill out a short form and we do everything else. No logins, no software.
What if my photos aren't great?
Send what you have from your phone. We'll make it work and you can swap them anytime.
I already have a domain. Can I use it?
Yes. When you go live, we walk you through connecting it step by step, or we can get one for you.
See your free website preview
It's free. Here's exactly how to get it:
No credit card. No sales call. No tech skills.
Prefer to talk first? Call (480) 257-5231. Our AI answers 24/7 and can book a 30-minute Google Meet with Eric.